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Tips for Exhibitors

Things to consider before you join an Expo or Exhibit

Joining Bridal Expositions or Trade Fairs is an effective promotion and sales tool for start up companies and small businesses. Whether this is your "nth" or 1st time to participate, these tips will help you get the best ROI (Return On Investment) from any Bridal Exposition or Trade Fair you attend. Below are some tips to make your participation worth your while and money.

 

1) Set your goals.
What are your expectations? Do you expect to sell certain items at the expo, or expect to make possible tie ups with other vendors? Are you introducing a new product or service to the public?


It is ok to have more than one goal, as long as you are clear about what your participation in the Bridal Fair is going to achieve.

 

2) Do your Research.
You need to select the Bridal Fairs or Exhibits that will give your business the best ROI in terms of your goals. It is best to choose a show that targets the audience that you want to reach, and best suits your goals. Find out what the particular expo objectives are, and evaluate the audience.


Find out more about our expo in our Event Overview or FAQ page.

 

3) Allot a budget and book your booth early.
Find out everything you can about your preferred booth space and the amenities that goes with it. Always ask for a layout to select the best location for you. Ask if they zone exhibitors by category, who will occupy the booth beside the one you want, is it a high traffic or low traffic area, etc.


Visit the Who Should Join? page to find out what we offer. Also, we do not have zoning for our bridal fair because we do not want to limit you to an area that you think will not benefit you. If you really want to position yourself at the forefront of the exhibit or prime area, be ready to book early because our booths are selling like hot cakes! Call us now and ask for our updated layout.

 

By the way, we give bigger discounts to Exhibitors who:

* joins both of our exhibits for the year and

* pays for both exhibits in advance

 

4) Think of your audience when you plan your participation.
Identify who is your target market for your bridal fair display? Brides? Grooms? Parents? Retail customers? Wholesale buyers? Other businesses in your industry?

Different audiences "shop" bridal fair differently, and have different needs. So be prepared!

 

5) Spread the word in advance.
Spread the word that you're joining a particular expo or bridal fair. Invite clients, customers, suppliers, and other contacts to attend the fair. Don’t forget to inform them about your booth number or location. Be sure to advertise your participation in the coming expo or bridal show on your Web site.

 

We can provide you with a special tile ad highlighting your participation at the bridal fair for FREE or select an image then copy-and-past the code to your website.

 

before I do Bridal Fair

HTML code: <!--<a xhref="http://www.mybridalfair.com"><img xsrc="http://mybridalfair.com/newsletter/img/bid3_120x60.jpg" width="120" height="60" border="0"></a>-->

 

How to WOW!  your audience with your Display at the Bridal Fair!

1) Be neat… Be visible…
Your display is one of the most important aspects of your presentation. Use display shelves for your products at eye-level to draw customers into your display. Your booth and items must be organized and tidy all the time. Exhibitors who put the most time and effort into their booth and booth presence get the best results. One way to set your presence apart from others is by the size of your booth. Rent two booths for a bigger impact. Bigger is better in the trade show game.

 2) Items on demand.
If you are selling or retailing items, give an impression that your items “HOT Stuff” or “BEST SELLERS”. Place a BOLD sign saying SOLD OUT! Customers would like to try out what you are offering out of curiosity.


3) Draw & encourage potential customers to your booth.
Use colorful displays such as balloons, streamers, live presentations or demonstrations. Make them curious with what you are offering.

 

4) Prepare giveaways for distribution.
Small items that people can take home and use are best. Place these items in a location where people will have to walk into or through your display to get them. Do not forget to include your contact details to remind them how to get intouch with you.
You can also donate the same giveaways for the hourly raffle. Remember, everyone loves hourly raffles.

5) And the winner is!
Having some kind of contest is a great way to collect contact information from booth visitors. You can give away promotion items as prizes to encourage people to participate.

6) Prepare  plenty of flyers, brochures and calling cards.
It is important to have plenty of supply of colorful fliers and brochures and business cards that you can hand out to booth visitors so it will be easy for them to contact you in the future. Other suppliers use perfumes/scents so that visitors can remember them.

7) Be ready to do business.
You are joining a Bridal Expo or Exhibit because you want to do business. Be sure you have all your forms ready such as order forms, pens, contracts, and other forms that you would need to conduct sales and keep track of people's bookings or orders.

 

8) Manning your booth.
The toughest thing about trade show promotion is that it can be truly exhausting. It is a condensed marketing strategy and it requires significant effort.

Wear comfortable shoes and make sure you bring breath mints (but not chewing gum). There are some Exhibitors who set up their booth and then sit in the corner on their cell phone all weekend. Just being present is not enough. To get maximum results you must be present, smile until it hurts and give it all you have. Renting a booth and putting your products in it will not guarantee you the success you want. If you can't be present you'll need the right people to assist you.

Assign someone to man your booth if you can’t be there to entertain your visitors, someone who can greet customers and take sales orders. In a 2x2 sqm booth it is advisable to have 2 representatives to man your booth. Less than that, your representative will have a hard time entertaining multiple visitors. More than 2 representatives will make the space too small for them. A nice touch is to have your booth staff wear a shirt with your logo on it in your company colors perhaps.


9) Interact with visitors.
When people approach your booth offer a friendly welcome and ask how you can help them or if they have questions. Remember to smile; don't stand there with your arms crossed over your chest. Engage your booth visitors into a conversation, and find out what aspect of your business they're most interested in.

 

Train your staff in some way for their active participation in your success. Encourage them to smile and have a welcoming attitude and to be prepared to offer specific solutions to visitors' questions.

 

10) Follow up promptly.
Bridal Expositions and Trade shows can be incredible sources of contacts and customers for your business. Gather as much information from your visitors and send out email, regular mail, or make the phone calls to follow up on the contacts and leads that you got during the Expo as soon as possible. The faster you send them out, the more you will be remembered by the customer.

 
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